Cover Work Philosophy Services About Contact
Meridian Haus
Brand & Digital Studio

Elevating brands to the level of their vision.

No. 001 — Cover

Perception shapes value long before a product or service is experienced.

Selected Work

Every detail, considered.

No. 002 — Work
A Matter of Perception

What we believe

The strongest brands don't ask for attention. They earn trust through consistency, restraint, and intention. That's the standard we design toward.

We believe thoughtful brands become trusted brands.
We believe restraint communicates confidence.
We believe craftsmanship can be felt before it is understood.
We believe a business should look as established as the vision behind it.
We believe every detail teaches someone how to value you.
No. 003 — Philosophy
How It Comes Together

The Process

01

Discovery

Understanding the brand's world before drawing a single element — audience, ambition, and the gap between how it's perceived today and how it deserves to be seen.

02

Strategy

Positioning, voice, and the point of view the brand will hold — the foundation every visual decision gets measured against.

03

Creative Direction

Moodboards, palette, and typography direction — the world the brand will live inside, agreed before a single asset is finalized.

04

Design

Identity, packaging, and digital presence, built out in full — considered, refined, and tested against the strategy set at the start.

05

Launch

Final assets delivered, the presence goes live — ready to represent the business at full strength from day one.

No. 004 — Process
Selected Experience

How we work

Principles

Restraint over decoration

Every addition has to earn its place. If it doesn't serve the brand's story, it doesn't ship.

Capabilities

Identity through digital

Brand strategy, identity systems, packaging, lookbooks, and fully custom-coded websites — one team across the whole presence.

Industries

Boutique & ambitious

Hospitality, fragrance, stationery, wellness, and architecture — brands that want to look established before the world catches up.

Approach

Considered, not fast

Every project starts with the brand's world, not a template — the same standard applied whether it's a lookbook or a full launch.

No. 005 — Selected Experience
Point of View

The studio

Julianna Gimelli, Founder of Meridian Haus
Julianna Gimelli, Founder

Meridian Haus was founded on a simple belief: a brand's presence should never undersell what it actually offers. Too many boutique businesses and small brands settle for looking small because that's what's available at their budget — templated, generic, forgettable.

Every project starts the same way — by asking what makes this brand's world unlike anyone else's, and building outward from there. The result is work that reads as considered rather than convenient, whether it's a lookbook, an identity system, or a full digital presence.

Based in Cardiff-by-the-Sea, working with clients wherever they are.

No. 006 — About
Who Belongs Here

Three ways in

Every project is quoted to its own scope — there's no one-size price because there's no one-size brand. Tell me what you're building and you'll get a proposal built around it, not a template.

01

Signature Lookbook

A visual story document that captures your brand's world — concept, palette, typography, and a fully designed lookbook ready to present, publish, or pitch with.

Best for brands with an existing identity
02

Brand Identity System

Your business, given a considered visual language from the ground up — logo, palette, typography, and brand guidelines built to hold up as you grow.

Best for launches and rebrands
03

Full Brand + Digital Launch

The complete build — brand identity system paired with a custom-designed, custom-coded site, launched and ready to represent you at full strength.

The flagship offering
No. 007 — Services
Before You Reach Out

A few practical questions

What do you need from me to start?

A sense of the brand's world — who it's for, what makes it different, any existing assets (old logo, photos, brand notes), and a rough sense of budget and timeline. Nothing needs to be polished; that's what the discovery phase is for.

How long does a project take?

It depends on scope, but most projects run anywhere from a week to a month. A lookbook for a redesign or launch takes 1–2 weeks, and a full website 1–3 weeks. Apps take longer — plan for up to two months to get through the App Store launch process.

Do we get on a call?

Yes — after you reach out, expect a short call to talk through scope before any proposal, and check-ins at each phase of the process rather than a single reveal at the end.

What if I only need part of this — just a logo, or just a website?

That's exactly what the Signature Lookbook and smaller-scope engagements are for. Every project is quoted to what you actually need, not a fixed package.

No. 008 — FAQ

If this perspective resonates with yours, we'd love to hear what you're building.

Start a Project

Let's build your presence

Typically a reply within 2 business days, followed by a short call to talk through scope.

Julianna Gimelli, Founder of Meridian Haus
Julianna Gimelli, Founder
No. 009 — Contact
Start a Project